Get local data

Learn how to access local data, such as spending trends, for the United States with the GeoEnrichment service.

The GeoEnrichment service provides detailed local data for specific countries. Each individual data field is represented by an analysis variable that are organized into data categories such as spending and market behaviors such as 2022 Educational Attainment or 2022 Seen Video Ad at Gas Station Last 30 Days. The data available vary by country and by data provider.

In this tutorial, you use ArcGIS REST JS to access the GeoEnrichment service and display spending trend information for a study area within the United States.

Prerequisites

Steps

Create a new pen

1. To get started, either complete the Display a map tutorial or use this pen.

Set the API key

To access location services, you need an API key or OAuth 2.0 access token. To learn how to create and scope your key, visit the Create an API key tutorial.

1. Go to your dashboard to get an API key. The API key must be scoped to access the services used in this tutorial.

2. In CodePen, update apiKey to use your key.

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         const map = L.map("map", {
           minZoom: 2
         })
   
         map.setView([34.02, -118.805], 13);
   
         const apiKey = "YOUR_API_KEY";
   
         const basemapEnum = "ArcGIS:Streets";
   
         L.esri.Vector.vectorBasemapLayer(basemapEnum, {
           apiKey: apiKey
         }).addTo(map);
   

Add references to ArcGIS REST JS

1. Reference the demographics and request modules from ArcGIS REST JS.

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       <!-- Load Leaflet from CDN -->
       <link rel="stylesheet" href="https://unpkg.com/leaflet@1.9.3/dist/leaflet.css" crossorigin="" />
       <script src="https://unpkg.com/leaflet@1.9.3/dist/leaflet.js" crossorigin=""></script>
   
       <!-- Load Esri Leaflet from CDN -->
       <script src="https://unpkg.com/esri-leaflet@3.0.10/dist/esri-leaflet.js"></script>
       <script src="https://unpkg.com/esri-leaflet-vector@4.0.1/dist/esri-leaflet-vector.js"></script>
   
       <!-- Load ArcGIS REST JS libraries from https://unpkg.com -->
       <script src="https://unpkg.com/@esri/arcgis-rest-request@4.0.0/dist/bundled/request.umd.js"></script>
       <script src="https://unpkg.com/@esri/arcgis-rest-demographics@4.0.0/dist/bundled/demographics.umd.js"></script>
   

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Update the map

1. Center the map on [-86.7679, 36.1745] and set the zoom level to 12. Change the basemapEnum to ArcGIS:Navigation.

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         const basemapEnum = "ArcGIS:Navigation";
   
         const map = L.map("map", {
           minZoom: 2
         });
   
         map.setView([36.1745, -86.7679], 12); //Nashville, TN
   
         L.esri.Vector.vectorBasemapLayer(basemapEnum, {
           apiKey: apiKey
         }).addTo(map);
   

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Add a click handler

When you click on the map, your application will display local data for the area near the clicked location. Use a click handler to retrieve the coordinates of the click.

1. Create a function called getDemographicData that takes the latlng coordinates as a parameter.

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         L.esri.Vector.vectorBasemapLayer(basemapEnum, {
           apiKey: apiKey
         }).addTo(map);
   
         function getDemographicData(latlng) {
   
         }
   
   

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2. Add a click event handler. Inside, call getDemographicData with the LatLng of the clicked location.

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         L.esri.Vector.vectorBasemapLayer(basemapEnum, {
           apiKey: apiKey
         }).addTo(map);
   
         function getDemographicData(latlng) {
   
         }
   
         map.on("click", (e) => {
           getDemographicData(e.latlng);
         });
   

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Execute the query

Use the queryDemographicData operation to retrieve local data. To query a circular buffer around a point, pass a geometry object with x and y coordinates The default search radius is one mile.

1. Create a new ApiKeyManager using your API key.

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         L.esri.Vector.vectorBasemapLayer(basemapEnum, {
           apiKey: apiKey
         }).addTo(map);
   
         const authentication = arcgisRest.ApiKeyManager.fromKey(apiKey);
   
         function getDemographicData(latlng) {
   
         }
   

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2. Access the GeoEnrichment service with queryDemographicData. Set the studyAreas parameter to a point geometry made from the event's lngLat property. Also pass the authentication object.

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         function getDemographicData(latlng) {
   
           arcgisRest
             .queryDemographicData({
               studyAreas: [{ geometry: { x: latlng.lng, y: latlng.lat } }],
               authentication: authentication,
   
             })
   
         }
   

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3. Set the analysisVariables parameter with the following analysis variables:

   • Buys Natural Products (PsychographicsShopping.MP28067A_B)
   • Auto/Truck Rental on Trips (transportation.X7027_I)
   • Membership fees for Social Clubs (entertainment.X9005_I)
   • Tapestry group name (lifemodegroupsNEW.TLIFENAME)
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           arcgisRest
             .queryDemographicData({
               studyAreas: [{ geometry: { x: latlng.lng, y: latlng.lat } }],
               authentication: authentication,
   
               analysisVariables: [
                 "PsychographicsShopping.MP28067A_B",
                 "transportation.X7027_I",
                 "entertainment.X9005_I",
                 "lifemodegroupsNEW.TLIFENAME"
               ],
   
             })
   

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Display results

If the query is successful, the response will contain a results array with a value containing a FeatureSet. The FeatureSet contains demographic attributes such as population within the study area, the number of males and females, and the average household size. A message will display if there is no data available for a location selected. To learn more, go to the GeoEnrichment page in the Mapping APIs and location services guide.

You can use a Popup to show the results of the query at the location where you clicked on the map.

1. Access the response FeatureSet in a callback function and check to see if it contains data. If data was returned, access the feature attributes to retrieve demographic information.

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         function getDemographicData(latlng) {
   
           arcgisRest
             .queryDemographicData({
               studyAreas: [{ geometry: { x: latlng.lng, y: latlng.lat } }],
               authentication: authentication,
   
               analysisVariables: [
                 "PsychographicsShopping.MP28067A_B",
                 "transportation.X7027_I",
                 "entertainment.X9005_I",
                 "lifemodegroupsNEW.TLIFENAME"
               ],
   
             })
   
             .then((response) => {
               const featureSet = response.results[0].value.FeatureSet;
               let message;
   
               if (featureSet.length > 0 && featureSet[0].features.length > 0) {
                 const attributes = featureSet[0].features[0].attributes;
                 message =
                   "<b>Data for a 1 mile search radius</b><br>" +
                   [
                     `Buys Natural Products: ${attributes.MP28067a_B}`,
                     `Membership fees for Social Clubs: ${attributes.X9005_I}`,
                     `Auto/Truck Rental on Trips: ${attributes.X7027_I}`,
                     `Tapestry group name: ${attributes.TLIFENAME}`
                   ].join("<br>");
               } else {
                 message = "Data not available for this location.";
               }
   
             });
   
         }
   

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2. Display a Popup at the clicked location containing the demographic information.

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             .then((response) => {
               const featureSet = response.results[0].value.FeatureSet;
               let message;
   
               if (featureSet.length > 0 && featureSet[0].features.length > 0) {
                 const attributes = featureSet[0].features[0].attributes;
                 message =
                   "<b>Data for a 1 mile search radius</b><br>" +
                   [
                     `Buys Natural Products: ${attributes.MP28067a_B}`,
                     `Membership fees for Social Clubs: ${attributes.X9005_I}`,
                     `Auto/Truck Rental on Trips: ${attributes.X7027_I}`,
                     `Tapestry group name: ${attributes.TLIFENAME}`
                   ].join("<br>");
               } else {
                 message = "Data not available for this location.";
               }
   
               var popup = L.popup().setLatLng(latlng).setContent(message).openOn(map);
   
             });
   

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Run the app

In CodePen, run your code to display the map.

You should now see a map centered over Nashville. Click on the map to access the GeoEnrichment service to return local information and view the results in a popup.

What's next

Learn how to use additional ArcGIS location services in these tutorials:

Get global data

Query demographic information for locations around the world with the GeoEnrichment service.

Search for an address

Find an address or place using a search box and the geocoding service.

Query a feature layer (SQL)

Execute a SQL query to access polygon features from a feature layer.